Growth plan · Roofing
Marketing for the roofing company, built around your season.
Storm-response campaigns, insurance-claim positioning, and financing-driven sales process built to beat storm chasers.
- Peak season
- Storm events (variable)
- Typical ticket range
- $8,000–$25,000+ for full replacement; lower for repair-only work
What we hear
The problems Roofing owners bring us
Storm-chaser competitors flood a market after every hail or wind event, undercutting on price and disappearing after the job
Insurance-claim jobs run on cycles measured in weeks, straining cash flow and follow-up discipline
Homeowners can't visually assess roof condition themselves, so trust signals do more selling than technical detail
High-ticket replacement quotes stall without financing options clearly presented
Lead volume spikes unpredictably after storms, overwhelming a sales team sized for steady-state demand
What’s available
The upside sitting on the table
Fast, professional storm-response messaging out-executes chasers who show up loud and disappear fast
Insurance-claim assistance as a stated service differentiates from contractors who leave homeowners to navigate it alone
Financing offers convert a meaningfully larger share of full-replacement estimates
Drone/photo-based inspection content builds the trust a homeowner can't verify by looking up at their own roof
A CRM built for claim-cycle follow-up prevents 'still waiting on the adjuster' leads from going cold
Why we do it this way
We write both columns down before we propose anything, because a plan for a roofing company only holds up if it starts from this trade’s real failure points — not from a keyword tool or another agency’s template.
Benchmarks
We won't print a number we can't stand behind.
Plenty of agencies publish industry averages scraped from someone else's blog. These slots stay empty until they're filled with figures from real Terramand engagements — and when they are, they'll say where they came from.
Full roof replacement average ticket
$—
Industry benchmark placeholder — replaced with your actual numbers during your Growth Diagnostic.
Insurance claim approval rate
—%
Industry benchmark placeholder — replaced with your actual numbers during your Growth Diagnostic.
Average sales cycle length
— days
Industry benchmark placeholder — replaced with your actual numbers during your Growth Diagnostic.
Close rate on estimates
—%
Industry benchmark placeholder — replaced with your actual numbers during your Growth Diagnostic.
How they search
This is what a customer types thirty seconds before they call somebody.
Intent is not one keyword. It's an emergency query at 2am, a comparison query on Saturday, and a financing query the week after. The plan has to answer all three.
- roof damage after storm what to do
- roofer for insurance claim near me
- how much does a new roof cost
- signs you need a new roof
- roof leak repair emergency
- best roofing company reviews near me
Example query patterns for illustration — your actual demand map is built from keyword and inquiry data gathered during onboarding.
The funnel
Where Roofing jobs get won — and dropped.
Each stage has its own failure mode. Most companies fix the top and wonder why the calendar didn't change.
Why we do it this way
We map every stage before spending on the top of it, because pushing more leads into a stage that drops them just raises the price of every job you do book.
Visitor
Stage 1 of 6
Searches after noticing storm damage or clicks a post-storm social ad.
Lead
Stage 2 of 6
Requests a free inspection; routed to the field team same day where storm volume allows.
Qualified
Stage 3 of 6
Damage assessed on-site; insurance claim likelihood discussed.
Appointment
Stage 4 of 6
Adjuster meeting coordinated and attended alongside the homeowner.
Quote
Stage 5 of 6
Scope finalized against claim approval or cash-pay financing option.
Customer
Stage 6 of 6
Installation scheduled and completed; review and referral request sent at close.
Illustrative funnel shape — the taper is geometry, not measured drop-off. Your real stage conversion rates get measured in the diagnostic.
Your calendar
Seasonality is the plan, not a footnote.
We build the year backwards from your peak — pre-season demand capture, in-season capacity protection, off-season database work.
Storm events (variable)
Sharp, short-lived surges in leads immediately following hail or wind damage in a specific service area.
Spring / Summer
Highest volume of planned (non-storm) replacement and inspection activity as weather allows for work.
Fall
Secondary push as homeowners want roofs replaced before winter weather.
Campaigns we’d run
Storm-triggered
Storm Response Rapid Deployment
Pre-built search, social, and direct mail campaign that activates within 24 hours of a hail or wind event in your service area.
Year-round, storm-triggered spikes
Insurance Claim Confidence
Content and ad campaign positioning your team as the claim-navigation experts, contrasting with chaser tactics.
Spring / Summer
Pre-Listing Roof Inspection
Partnership-driven campaign targeting homeowners preparing to sell, offering inspection and financing for pre-sale replacement.
Illustrative campaign concepts for this trade — the actual calendar is built from your capacity, crew count and margin by service line.
The build
What we'd run for a roofing company
Pulled from the same five-stage system — sequenced for this trade.
Attract
Direct Mail
Still opened, still read, still working — when it's targeted.
Attract
Paid Social
Show up before they know they need you.
Convert
Reputation Management
Reviews are a ranking system, not a trophy case.
Operate
Sales Process
The pitch happens in the driveway, not just the ad.
Operate
CRM
One record of the customer, not five spreadsheets.
Why we do it this way
These are sequenced, not bundled. Each one hands the next stage a warmer lead — paying to make the phone ring only pays off when what happens after the ring is built to book the job.
Roofing
Let's talk about your roofing company.
A person replies within one business day. We review your public website and listings before the call, then spend thirty minutes on what we found. No obligation.
A thirty-minute conversation with a person. No obligation.
