01 · Attract — Get found
Organic Social
Prove you show up before you're hired.
What this moves
- Posting consistency
- Engagement rate
- DM/comment-to-lead conversion
- Follower growth in service area
The problem
Why this exists
A homeowner about to spend $8,000 on a new roof checks your social profile the way they'd check a reference. A feed with three posts from two years ago tells them you might not be around in six months. A feed with real jobs, real trucks, real crew tells them you're active and trustworthy.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Build a content calendar around job-site content — before/after, crew spotlights, seasonal reminders, the FAQs your CSRs answer daily
- 02
Produce and schedule posts across the platforms your homeowner audience actually uses
- 03
Respond to comments and DMs on a defined SLA so social doesn't become a black hole for lead inquiries
- 04
Repurpose field content your crews are already generating instead of starting from a blank page every week
- 05
Track engagement and, more importantly, the comment/DM-to-lead handoff into your CRM
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Content calendar and posting cadence
- Cross-platform scheduling
- Comment/DM response SLA
- Monthly engagement and lead-handoff report
How it connects
Organic Social is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
Attract · Organic Social
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
