01 · Attract — Get found
Paid Social
Show up before they know they need you.
What this moves
- Cost per lead
- Click-through rate
- Retargeting conversion rate
- Frequency and reach efficiency
The problem
Why this exists
Nobody searches Facebook for 'roofer near me,' but they scroll past a storm-damage photo, a before/after transformation, or a maintenance-plan reminder and remember your name when the pipe actually bursts. Paid social does a different job than search: it builds the awareness that search ads later convert.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Build audiences by service area, homeownership signals, and life-event triggers (new movers, home age) relevant to your trade
- 02
Produce and test creative built for the feed — before/after, seasonal offers, financing, trust signals — not repurposed print ads
- 03
Run retargeting to website visitors and past customers to stay top of mind for the next job or referral
- 04
Manage budget and placement across Meta and other platforms where your homeowner audience actually spends time
- 05
Report on cost per lead and downstream booked-job rate, not just likes and reach
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Audience and targeting build
- Creative production and testing cadence
- Retargeting campaign setup
- Monthly performance report tied to booked jobs
How it connects
Paid Social is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Attract
Organic Social
Prove you show up before you're hired.
Attract
Content Creation
Answer the question before they finish typing it.
Convert
Conversion Rate Optimization
Fix the leak before you pour in more traffic.
Operate
Customer Reactivation
The cheapest lead you'll ever get is a customer you already have.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
Attract · Paid Social
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
