01 · Attract — Get found
Search Advertising
Pay for the click that's ready to book, not the click that's just browsing.
What this moves
- Cost per booked job
- Click-through rate
- Cost per click by campaign
- Return on ad spend
The problem
Why this exists
Google Ads for home services is a live auction against every competitor with a truck and a credit card. Run it wrong and you're paying $40 a click for someone comparing three quotes for a job you'll never win. Run it right and it's the fastest lever you have to fill a slow week.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Build campaigns around commercial-intent keywords by service and by service area, not broad-match guesses
- 02
Write ad copy in owner language that pre-qualifies the click (emergency service, licensed, same-day, financing)
- 03
Set up call tracking and conversion tracking so every dollar is attributed to a booked job, not just a click
- 04
Manage bids and budget pacing daily against your actual crew capacity, not a set-it-and-forget-it autopilot
- 05
Build negative-keyword lists that keep you out of DIY searches, job-seeker searches, and competitor brand terms that waste spend
- 06
Test ad copy, landing pages, and offers on a real cadence — report what worked, kill what didn't
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Campaign build by service and service area
- Call tracking and conversion tracking setup
- Negative-keyword architecture
- Weekly bid and budget management
- Monthly performance report
How it connects
Search Advertising is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
It depends on your service area's competition and your crew capacity — a budget that generates more leads than you can staff is money wasted. We size the budget to a realistic booked-job target during the diagnostic, not a rule of thumb.
In most audits we run, the account was leaking spend to broad match with no negative keywords and no call tracking, so nobody could tell which clicks turned into jobs. We rebuild the account around attribution first.
Attract · Search Advertising
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
