Results & reporting
We'd rather show you the scoreboard than someone else's highlight reel.
Terramand is a new division, formed in 2026, of a company founded in 1889. We are not going to dress up an early result as a decade of proof. So this page does something more useful: it shows exactly how a Terramand result gets defined, measured and reported — using sample engagements that are labeled as samples on every single number.
Every company name, figure and quote on the case studies below is illustrative. They exist to show the structure of the reporting, not to claim performance. When we have client results we’re authorized to publish, they’ll appear here with the client’s name on them and this badge removed.
The framework
What counts as a result here.
Four rules that decide whether a number makes it onto your report.
- 01
Tied to revenue, not activity
A result is a new customer, a repeat sale or a dollar. Impressions, reach and 'engagement' are diagnostics, not outcomes — they belong in the appendix.
- 02
Measured against a real baseline
We take a 90-day pre-engagement baseline before we change anything. Without it, every improvement is a story rather than a measurement.
- 03
Attributed conservatively
When a job can't be cleanly attributed, it goes to 'unattributed' — not to whichever channel makes the report look best. You'll see that bucket, and we'll work to shrink it.
- 04
Reported when it's bad, too
Months where a channel lost money get the same space as the months it won. That's the only way the good months mean anything.
Sample engagements
What a Terramand report looks like, end to end.
Same structure your monthly report will use: the situation, what we ran, and the before/after on the numbers that pay for it.
- DEMO DATA
roofing
Summit Roofing
Illustrative engagement — demo data. Out-executing storm chasers with speed and process, not price.
After a major hail event, Summit Roofing's service area filled with out-of-state storm-chaser crews offering rock-bottom bids and disappearing after the check cleared. Summit's own lead response was inconsistent, their sales process had no defined follow-up cadence for open estimates, and homeowners navigating insurance claims often felt abandoned mid-process — a gap chasers exploited with aggressive, fast-talking sales tactics Summit's team wasn't built to match on volume alone.
- Close rate on storm-related estimates
- 31%52%
- Average sales cycle length
- 19 days11 days
- DEMO DATA
plumbing
Lakeview Plumbing
Illustrative engagement — demo data. Turning a dormant customer list into a recurring revenue stream.
Lakeview Plumbing had nearly a decade of customer history sitting in an old invoicing system that had never been connected to any marketing effort. New-customer acquisition cost had crept up year over year, while the business had never once emailed, texted, or mailed its own past customers. Water heater replacements — a predictable, age-based opportunity — were being won largely by whoever the homeowner happened to search for when the unit finally failed, rather than by Lakeview reaching out proactively first.
- Revenue from reactivated past customers (annualized)
- $0 — no reactivation program existed$186,000
- Cost per reactivated customer vs. new lead
- N/A~38% lower than blended new-customer acquisition cost
Why we do it this way
These scoreboards are fictional and labeled that way. When we have real results we are authorized to publish, they replace these.
Your baseline
The honest version of a case study is your own baseline.
Every engagement starts by establishing your real starting numbers — the thing every future result gets measured against.
A thirty-minute conversation with a person. No obligation.
