Insights
The stuff we'd tell you on a call, written down.
No email wall, no 'ultimate guide' padding. These are the arguments and findings we bring into strategy sessions — including the ones that cost us work when owners disagree.
Article
Why Your Google Business Profile Outranks Your Website — And What to Do About It
For most local searches, homeowners never make it to your website. They see your Google Business Profile, your reviews, and your map-pack position — and decide right there. Here's what actually moves that ranking.
Terramand Team · March 4, 2026Guide
How to Read Your Cost Per Booked Job (Not Cost Per Lead)
Cost per lead is the metric most marketing reports lead with, and it's the wrong one. Here's how to calculate the number that actually tells you whether a channel is worth the spend.
Terramand Team · April 1, 2026Research
Seasonality Playbook: Booking the Shoulder Season
Nearly every home-service trade has a shoulder season — a valley in demand that isn't an emergency, just a predictable gap. Here's a framework for turning that gap from a cash-flow problem into a planned campaign window.
Terramand Team · April 28, 2026Article
Reviews Are a Ranking System, Not a Vanity Metric
Owners often treat reviews as a reputation nice-to-have. They're actually a direct input into your local search ranking and your Local Services Ads placement — which makes review strategy a growth lever, not just a feel-good metric.
Terramand Team · May 19, 2026Guide
The Customer Reactivation Goldmine Sitting in Your CRM
New-customer acquisition gets all the marketing budget and attention. Meanwhile, your database of past customers — people who already trust you enough to have paid you once — often sits almost entirely untouched. Here's how to find out what's actually in there.
Terramand Team · June 9, 2026Article
What AI Can Actually Do for a Home-Service Company Right Now (No Hype)
Every vendor has bolted 'AI-powered' onto their pitch deck. Most of it doesn't hold up. Here's an honest, specific breakdown of what AI can and can't reliably do for a home-service business today.
Terramand Team · July 14, 2026Article
Algorithmic Marketing: How to Be the Answer, Not Just Another Listing
Homeowners used to find you through newspapers, then Google, then social feeds. Now a growing share ask an AI assistant — and it answers with one or two names, not ten blue links. Here's the philosophy behind marketing to every algorithm at once, including the ones that talk.
Terramand Team · August 20, 2026
Why we do it this way
Everything here is ungated and written in plain terms because an owner who already knows our arguments shows up to a strategy session ready to decide. That’s worth more to us than a captured email address.
From reading to doing
Reading about follow-up doesn't fix follow-up.
A strategy session looks at the things these articles argue about — in your business, with your numbers.
A thirty-minute conversation with a person. No obligation.
