Who we help
A roofer and an HVAC company do not have the same problem.
One is chasing a storm that hasn't happened yet. The other is chasing the first hot week of the year. Same five stages, completely different plan — so we start from your trade's season, search behavior and ticket size.
Don’t see yours?
Terramand works with independent businesses; home services are where we have published detailed playbooks so far. If you run something else, the system is the same — your seasonality and search patterns are what we’d research first.
Ask about your industryWhy we do it this way
We’d rather say “not yet” than sell a playbook with your trade find-and-replaced into it. The research happens first because the plan only books jobs if it’s built on your season — not someone else’s.
Why we do it this way
Every card leads with peak season and typical ticket because those two numbers set the whole plan — when the money should be spent, and what a booked job is actually worth. A plan that ignores either one is a template with your logo on it.
HVAC
Shoulder-season revenue valleys in spring and fall, when neither heating nor cooling demand is urgent, but overhead doesn't drop with it
- Peak season
- Summer (Jun–Aug)
- Typical ticket
- $150–$12,000+ depending on service call vs. full system replacement
Plumbing
Emergency calls (burst pipe, no hot water, backed-up drain) get shopped by price across multiple competitors within minutes
- Peak season
- Winter (Dec–Feb)
- Typical ticket
- $150–$9,000+ depending on drain cleaning vs. water heater or re-pipe work
Electrical
Panel upgrades and EV charger installs are high-ticket but low-search-volume, making paid search expensive per lead
- Peak season
- Pre-storm season (Apr–Jun)
- Typical ticket
- $200–$15,000+ depending on repair vs. panel upgrade, rewire, or generator install
Roofing
Storm-chaser competitors flood a market after every hail or wind event, undercutting on price and disappearing after the job
- Peak season
- Storm events (variable)
- Typical ticket
- $8,000–$25,000+ for full replacement; lower for repair-only work
Siding
Full siding replacement is a high-ticket, considered purchase, so leads have a long research phase before they ever call
- Peak season
- Spring / Summer
- Typical ticket
- $9,000–$20,000+ for full-home replacement
Windows
Window replacement is a considered, comparison-shopped purchase — homeowners routinely get three or more quotes
- Peak season
- Spring / Summer
- Typical ticket
- $400–$1,200 per window; $6,000–$20,000+ for whole-home projects
Gutters
Gutter guard/leaf protection is often sold as an afterthought, leaving a high-margin upsell on the table
- Peak season
- Fall
- Typical ticket
- $1,000–$4,500 for full-home gutter replacement with guards
Remodeling
Kitchen and bath remodels have a long research-and-decision cycle, often three to six months from first search to signed contract
- Peak season
- Winter / Early Spring
- Typical ticket
- $8,000–$75,000+ depending on kitchen, bath, or full addition scope
Landscaping
Design/build projects and routine maintenance are two different sales motions, often marketed identically
- Peak season
- Spring
- Typical ticket
- $150/month maintenance contracts to $50,000+ for design/build projects
Lawn Care
Recurring treatment programs (fertilization, weed control) churn at renewal without a proactive retention campaign
- Peak season
- Spring
- Typical ticket
- $50–$100 per treatment; $400–$1,200 annual program value
Pest Control
Recurring quarterly service plans churn quietly at renewal, especially after a season with no visible pest activity
- Peak season
- Spring
- Typical ticket
- $100–$500 per treatment; $300–$700 annual plan value
Restoration
Water, fire, and mold jobs arrive as true emergencies with a homeowner in crisis, not a comparison shopper
- Peak season
- Storm/flood events (variable)
- Typical ticket
- $2,500–$50,000+ depending on scope and structural damage
Water & Fire Mitigation
The critical first hours after a loss determine both the damage extent and which company gets the job — speed is the entire pitch
- Peak season
- Storm/flood events (variable)
- Typical ticket
- $1,500–$40,000+ depending on loss severity and structural involvement
Garage Door
Broken spring and off-track emergencies are same-day, price-shopped decisions made under real time pressure
- Peak season
- Winter
- Typical ticket
- $150–$600 for repairs; $1,200–$4,500 for full door replacement
Concrete
Driveway, patio, and foundation work is highly price-shopped, with wide quote variance confusing homeowners
- Peak season
- Spring / Summer
- Typical ticket
- $3,000–$15,000+ depending on driveway, patio, or decorative finish scope
Painting
Interior and exterior painting compete against a large pool of low-overhead, sometimes unlicensed competitors on price
- Peak season
- Spring / Summer
- Typical ticket
- $1,500–$3,500 interior average room work; $4,000–$12,000+ full exterior
Flooring
Material and installation quotes vary widely, and homeowners struggle to compare bids across different flooring types
- Peak season
- Spring / Fall
- Typical ticket
- $2,500–$15,000+ depending on material and square footage
Fencing
Fence material and style choices (wood, vinyl, aluminum, chain link) create wide price variance that confuses comparison shoppers
- Peak season
- Spring / Summer
- Typical ticket
- $2,000–$10,000+ depending on material and linear footage
Pools
New pool construction has a long, considered sales cycle often spanning months and multiple decision points
- Peak season
- Spring
- Typical ticket
- $150/month maintenance contracts to $80,000+ for new inground construction
Tree Service
Storm-damage emergency removal is intensely price-shopped in a moment of homeowner urgency and safety risk
- Peak season
- Storm events (variable)
- Typical ticket
- $300–$3,500+ per tree depending on size and hazard complexity
Chimney & Fireplace
Annual sweep and inspection demand clusters heavily into fall, straining scheduling right before it's needed most
- Peak season
- Fall
- Typical ticket
- $150–$400 for sweep/inspection; $2,000–$8,000+ for liner repair or insert conversion
Handyman
Job scope is enormously variable — a single call could be a five-minute fix or a full-day project — making pricing and scheduling hard to standardize
- Peak season
- Spring
- Typical ticket
- $150–$600 per visit depending on task bundling
Ticket ranges are directional planning figures, not published benchmarks. Your real numbers come from your own records during the diagnostic phase.
Start from your trade
Tell us about your business.
A person replies within one business day. We review your public website and listings before the call, then spend thirty minutes on what we found — seasonality, ticket size, and capacity included. No obligation.
A thirty-minute conversation with a person. No obligation.

