Track three — national voice
Your entire social track, housed and published in one place.
You have products worth talking about and a channel that needs the air cover — and no marketing team. Terramand houses your complete social program: the strategy, the calendar, the content production, the publishing, the daily engagement and the report, built so your distributors can reuse every asset you make.
Built for
- Small and mid-cap manufacturers
- Brands sold through distribution
- Product lines launching in new regions
- Family-owned manufacturers
- Manufacturers with a rep-driven sales model
Take a national social strategy from concept to real life.
What gets in the way
Three problems this track is built to fix.
the consultation starts here
01
No one owns the social voice
Posting falls to whoever has a spare hour. The account goes quiet for a month, then floods with product photos. Distributors and end users learn nothing they can use.
02
Every platform treated the same
The same image posted to five feeds is a checkbox, not a strategy. Each platform rewards different behaviour and reaches a different part of your channel.
03
Content that never reaches the counter
The national campaign lives at headquarters. The distributor branch that actually sells the product has nothing localised, sized, or approved to run with.
What we run
The National Voice program
We run the manufacturer's social program end to end — a platform-by-platform strategy, a content calendar and production pipeline, publishing under your admin, daily engagement in the conversations your channel is already having, and a monthly report — with every asset built to be reused by the distributors who sell for you.
Why we do it this way
A module only makes the program if it has a measurable job. Anything that cannot show up in the monthly number is not on this list.
Strategy first
A defined job for every platform your channel uses — LinkedIn for the distributor and specifier, Facebook and Instagram for the end user, YouTube for the demonstration — before a single post is scheduled.
Housed content production
A calendar, a production pipeline and an asset library in one place. One product story becomes the native versions each platform rewards, drafted with AI and edited by a person before anything publishes.
Published under your admin
Accounts stay yours. We publish on the agreed cadence from a workspace you can see, with approvals where you want them and a history of everything that went out.
Distributor-ready assets
Every campaign ships with the localised, co-brandable versions your distributor branches can run — so the national story reaches the counter and the local feed the same week.
Engagement and reporting
A daily contribution in the groups, threads and comment sections where your product category is discussed, and a monthly report by platform and by campaign — every number labelled with where it came from.
Available on every track
Email marketingAI outbound callingAI inbound appointment settingPaid advertising
- Email marketing
Campaign and automated email to your own list — customers, dealers, distributor accounts, or homeowners — built from the same content the social track produces, sent on real behaviour rather than a fixed blast calendar.
Priced by list size. Available on every track.
- AI outbound calling
Structured calling campaigns run by an AI voice agent over your account or customer list — reactivating dormant accounts, confirming details ahead of a promotion or show, and handing warm conversations to a person. Every call carries a recording disclosure and a transcript you can read.
Scoped per campaign by list size and call objective. Available on every track.
- AI inbound appointment setting
Inbound calls and inquiries answered immediately, qualified with a short set of questions, and booked into agreed windows for your team — a counter visit, a rep call, a site estimate. Complex or sensitive calls route to a person.
Configured to your calendar rules and hand-off contacts. Available on every track.
- Paid advertising
Search, local services and paid social run in your own ad accounts, with tracking configured before the first dollar is spent so the report shows customers, not clicks.
Managed as a share of spend, in accounts you own.
Add-ons are scoped in the plan, not sold on a menu. Each is configured per engagement and appears in the monthly report with its own line.
How it starts
Ninety days, three windows, something you can hold at the end of each.
Days 1–30
Diagnose
We audit your current accounts, your channel's platforms, competitor voice and your distributors' presence, then deliver the written platform-by-platform strategy and the first quarter's calendar.
Days 31–60
Build
Accounts and admin structure set up, the asset library seeded, the production pipeline running, and the first distributor-ready campaign kit approved.
Days 61–90
Publish and report
The cadence is live on every platform with a job. Daily engagement runs. The first monthly report lands, and we adjust platforms, formats and cadence with you.
Timelines are the standard sequence, not a guarantee. Approval turnaround and access timing are agreed at kickoff and written into your plan.
Go deeper
The library behind the conversation.
These pages hold the detail a strategy session draws on. Read ahead if you like; we will bring the relevant parts to the call either way.
- Social media — a job for every platformThe platform-by-platform playbook the program is built on.
- Our approachThe philosophy that ties social, email and AI together across all three tracks.
- Be the answer, not just another listingWhy every channel — including AI assistants — is an algorithm hunting the same trust signals.
Common questions
Before you reach out
With the diagnostic. In thirty days you have a written, platform-by-platform strategy and a calendar you can read — before any content is produced or any account is touched.
You do, from day one. We publish from your accounts under access you grant, and every asset in the library is yours to keep if the engagement ends.
That is the point. Every campaign ships with distributor-ready versions, and distributors in the Terramand sell-through program can run them as part of their own local presence.
Yes, as an add-on priced by list size — the same content that runs on social becomes segmented email to dealers, distributors or end-user lists.
Next step
Request a strategy session.
A person replies within one business day. We review your public presence before the call, then spend thirty minutes on what we found and which parts of this track apply to you. No obligation.
A thirty-minute conversation with a person. No obligation.
