01 · Attract — Get found
Technical SEO
Fix what's invisible but expensive.
What this moves
- Core Web Vitals scores
- Indexed pages vs. published pages
- Crawl errors
- Organic impressions
The problem
Why this exists
Your site can have great content and still lose to a slower competitor because Google can't crawl it, it loads like a brick on a jobsite phone, or a redirect chain from your last rebuild is quietly bleeding authority. Technical debt doesn't show up until you check the numbers — by then it's cost you months of rank.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Run a full technical crawl and audit — indexation, site architecture, crawl budget, structured data, Core Web Vitals
- 02
Fix page speed issues that hurt both rank and mobile conversion, prioritized by impact
- 03
Implement schema markup (LocalBusiness, Service, Review, FAQ) so search engines and AI answer engines can parse what you actually do
- 04
Clean up redirect chains, duplicate content, and orphaned pages left over from past site migrations
- 05
Set up proper XML sitemaps, robots directives, and canonical tags so crawl budget goes to the pages that book jobs
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Technical SEO audit report
- Prioritized fix list with impact estimates
- Schema markup implementation
- Core Web Vitals remediation
- Quarterly technical health check
How it connects
Technical SEO is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
Most technical problems are invisible to a homeowner and to you, but not to Google. A redirect chain, a missing sitemap, or a slow mobile load can quietly cap your rank no matter how good the content is.
The initial audit and fix pass is a project. We recommend a quarterly health check after that — technical debt creeps back in with every site update, plugin, or new page.
Attract · Technical SEO
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
