03 · Operate — Win the business
SMS Marketing
The channel with a 98% open rate you're not using.
What this moves
- Open/response rate
- Appointment no-show rate
- Review requests sent-to-completed rate
- SMS-attributed booked jobs
The problem
Why this exists
A homeowner will let an email sit unread for a week but will glance at a text within minutes. For time-sensitive things — appointment reminders, same-day availability, a review request right after the job — text is the highest-response channel you have, when it's used with restraint.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Set up compliant SMS opt-in and preference management — this is a trust channel, not a spam channel
- 02
Automate appointment confirmations, tech-on-the-way alerts, and post-job review requests
- 03
Build seasonal and maintenance-reminder SMS flows that complement, not duplicate, your email cadence
- 04
Enable two-way texting so a customer replying to a reminder reaches a real person, not a dead end
- 05
Track response rate and booked-job attribution by message type
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Compliant opt-in and preference setup
- Automated SMS flows (confirmations, reminders, review requests)
- Two-way texting setup
- Monthly performance report
How it connects
SMS Marketing is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
Yes, with proper opt-in consent and opt-out handling — that's a compliance requirement we build in from day one, not an afterthought.
It depends entirely on frequency and relevance. An appointment reminder or a 'your tech is 20 minutes out' text is a service, not a sales pitch — that's the line we hold.
Operate · SMS Marketing
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
