01 · Attract — Get found
Google Local Services Ads
Pay per lead, not per click — and only when it's a real one.
What this moves
- Cost per lead
- Lead-to-booked-job rate
- LSA rank position
- Dispute recovery rate
The problem
Why this exists
Local Services Ads sit above even the paid search results with your reviews and a Google Guarantee badge attached, but the program lives and dies on your review score, license verification, and responsiveness. Set it up wrong and you're paying for leads that were never a fit, with no way to dispute them.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Get your business verified and Google Guaranteed — license, insurance, and background checks handled end to end
- 02
Optimize your service list, service area, and budget caps for the mix of jobs you actually want more of
- 03
Monitor and dispute invalid or out-of-area leads before they eat your budget
- 04
Tie your LSA lead flow into the same review and reputation engine that keeps your Guarantee badge and rank strong
- 05
Track cost per lead and cost per booked job by service category, and shift budget toward what converts
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Google Guaranteed verification
- LSA profile and budget setup
- Lead dispute monitoring
- Monthly cost-per-booked-job report
How it connects
Google Local Services Ads is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
You're charged per lead instead of per click, and placement is driven heavily by your review score and response time, not just bid amount. That makes it a different game, and one your reputation engine directly affects.
Those are disputable. We monitor lead quality and file disputes on your behalf, which is one of the most commonly skipped steps by owners running this themselves.
Attract · Google Local Services Ads
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
