04 · Measure — See what worked
Marketing Analytics
One dashboard, real numbers, no vanity metrics.
What this moves
- Cost per booked job
- Marketing-attributed revenue
- Channel-level ROI
- Data completeness by source
The problem
Why this exists
You've got Google Analytics, a CRM report, a call-tracking dashboard, and an agency PDF that all tell a slightly different story, and none of them answer the one question you actually care about: what did this cost per booked job, and was it worth it.
What we do
The actual work — not a scope of intentions.
Every item below is something a named person on our team executes and reports on.
- 01
Build a unified reporting dashboard that ties spend, leads, and booked jobs together across every channel
- 02
Set up proper attribution — first-touch and multi-touch — so credit goes where it's actually earned
- 03
Replace vanity metrics (impressions, likes, sessions) with the numbers that predict revenue
- 04
Deliver a monthly report and a live review, not just a PDF that lands in an inbox
- 05
Flag data gaps honestly — if something isn't tracked yet, the dashboard says so instead of hiding it
Why we do it this way
We spell the work out as a numbered list because “we’ll handle it” is how owners end up paying for motion instead of results. When you can read the task, you can ask which customer it produced.
Deliverables
What actually lands in your hands.
Tangible output, on a schedule, visible in your client portal.
Why we do it this way
Deliverables are the receipt. If a month goes by and nothing lands here, you shouldn’t need a meeting to notice — that visibility is what keeps this work pointed at revenue instead of activity.
- Unified reporting dashboard
- Attribution model setup
- Monthly performance report and review call
- Data gap documentation
How it connects
Marketing Analytics is a stage, not a silo.
Bought on its own it still works — but these are the places it gets multiplied, and the places it gets wasted if they're broken.
Straight answers
Questions owners actually ask
If yours isn't here, ask it on a strategy session — we'd rather answer it before you sign than after.
Most reports we've seen lead with impressions and clicks because those numbers always look good. Ours leads with cost per booked job and flags honestly when a number isn't trustworthy yet, even if that's an uncomfortable slide.
We say so directly in the dashboard rather than filling the gap with a guess. Closing that gap, usually with call tracking or CRM integration, becomes part of the plan.
Measure · Marketing Analytics
See where this ranks against everything else you could fix.
The diagnostic phase scores this category alongside twelve others, so you know whether it is the first thing to fix or the fifth.
A thirty-minute conversation with a person. No obligation.
