This is a sample engagement. Summit Roofing is not a real company, and every figure below is illustrative. It is published to show the structure of Terramand reporting — not to claim performance.
roofing · Sample engagement
Illustrative engagement — demo data. Out-executing storm chasers with speed and process, not price.
After a major hail event, Summit Roofing's service area filled with out-of-state storm-chaser crews offering rock-bottom bids and disappearing after the check cleared. Summit's own lead response was inconsistent, their sales process had no defined follow-up cadence for open estimates, and homeowners navigating insurance claims often felt abandoned mid-process — a gap chasers exploited with aggressive, fast-talking sales tactics Summit's team wasn't built to match on volume alone.
Headline movement
DEMO DATA- Close rate on storm-related estimates
- 31%52%
- Average sales cycle length
- 19 days11 days
- Google review count (12-month)
- 64 total212 total
What we ran
The build, in the order it happened.
Sequenced the same way every engagement is: diagnose, fix the leaks, then turn up demand.
- 01
Built a rapid-response campaign activated within 24 hours of storm events, leading with licensed/insured credentials and real response-time commitments
- 02
Positioned insurance-claim navigation as a stated service in all messaging, directly contrasting with chaser tactics
- 03
Rebuilt the sales process with a defined follow-up cadence for open estimates and adjuster-meeting coordination support
- 04
Deployed a reputation engine to keep review volume and recency strong through the post-storm surge, when review requests are easy to let slip
- 05
Introduced financing options presented earlier in the estimate conversation to convert marginal replacement decisions
Why we do it this way
The steps are numbered because the order is the strategy. Turning up demand before the leaks are fixed just pays to lose leads faster — so every engagement runs in this sequence, and every report shows the work in the order it happened.
Before and after
Every number, with its baseline next to it.
A result with no baseline is a claim. This is the table format your monthly report uses.
| Metric | Baseline | After | How it was measured |
|---|---|---|---|
| Close rate on storm-related estimates | 31% | 52% | Illustrative demo figures. |
| Average sales cycle length | 19 days | 11 days | Illustrative demo figures. |
| Google review count (12-month) | 64 total | 212 total | Illustrative demo figures. |
| Financing offer acceptance rate | Not offered consistently | 34% | Illustrative demo figures. |
Demo data — illustrative figures for a fictional company, published to demonstrate report structure.
Why we do it this way
Every row carries its baseline and how it was measured because a number you can’t audit is advertising, not reporting. This exact table — bad months included — is the format a live Terramand engagement receives every month.
“The chasers were faster to show up and cheaper on paper. We won by actually calling people back, following up on the claim, and being here after the check cleared.”
Your turn
Get the one number this whole page is built on: your baseline.
Every engagement starts by measuring where you stand today, so every result after it is a measurement, not a story.
A thirty-minute conversation with a person. No obligation.
